Case study

Digitalisation strategy: 95,000 employees, one synergy team

Synergie-Services 2 min 18 January 2026

The starting point: failed initiatives without ROI

When a company with 95,000 employees approached us, the situation was complex: failed digitalisation initiatives, investment without measurable ROI, and an increasingly sceptical workforce.

Our approach: people first, then technology

Our approach differed fundamentally from that of the previous consultants. Instead of starting with technology, we began with a company-wide analysis of energy and workload. The result was sobering: the average burnout index stood well above the critical threshold.

Phase 1: human performance as the foundation

The first phase focused exclusively on human performance:

  • Executives went through the BIOS programme
  • Team leaders received VMS training
  • Synergy-team structures were introduced in pilot departments

Phase 2: the strategy for the operational lift

Only on this foundation did we develop the actual digitalisation strategy. It covered the operational lift:

  • Process digitalisation in core areas
  • AI integration in quality control and customer service
  • Introduction of company-wide innovation management

Frequently asked questions

What was the starting situation?
A company with 95,000 employees. Failed digitalisation initiatives, investment without measurable ROI and an increasingly sceptical workforce.
What was the initial burnout index?
The average burnout index stood well above the critical threshold.
What happened in the first phase?
The first phase focused exclusively on human performance: executives went through the BIOS programme, team leaders received VMS training, and synergy-team structures were introduced in pilot departments.
What did phase 2 involve?
On the foundation of the first phase, we developed the actual digitalisation strategy. It covered the operational lift: process digitalisation in core areas, AI integration in quality control and customer service, and the introduction of company-wide innovation management.

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