Case study

Digitalisation strategy: 95,000 employees, 1 synergy team

Synergie-Services 14 min 18 January 2026

The starting point: four failed initiatives, €23M without ROI

When a Fortune 500 company with 95,000 employees approached us, the situation was complex: four failed digitalisation initiatives in three years, €23M invested without measurable ROI, and an increasingly sceptical workforce.

Our approach: people first, then technology

Our approach differed fundamentally from that of the previous consultants. Instead of starting with technology, we began with a company-wide analysis of energy and workload. The result was sobering: the average burnout index stood at 67 — well above the critical threshold of 55.

Phase 1 (months 1–6): human performance as the foundation

The first phase (months 1–6) focused exclusively on human performance:

  • 120 executives went through the BIOS programme
  • 800 team leaders received VMS training
  • Synergy-team structures were introduced in 45 pilot departments

The first measurable results

The results were measurable:

  • The burnout index fell to 42
  • The escalation rate dropped from 38% to 15%
  • Meeting quality rose by 44%

Only on this foundation did we start the actual digitalisation — and this time with an adoption rate of 91%.

Phase 2 (months 7–18): operational lift and scaling

Phase 2 (months 7–18) covered the operational lift:

  • Process digitalisation in 12 core areas
  • AI integration in quality control and customer service
  • Introduction of company-wide innovation management with 35 innovation fields

The overall result after 24 months

The overall result after 24 months:

  • €47M in additional annual revenue
  • EBITDA margin up from 14% to 19%
  • 2,300 internal innovation proposals, 340 of them now being implemented
  • The ROI: 14:1

Frequently asked questions

What was the starting situation?
A Fortune 500 company with 95,000 employees. Four failed digitalisation initiatives in three years, €23M invested without measurable ROI and an increasingly sceptical workforce.
What was the initial burnout index?
The average burnout index stood at 67 — well above the critical threshold of 55.
What happened in the first phase?
The first phase (months 1–6) focused exclusively on human performance: 120 executives went through the BIOS programme, 800 team leaders received VMS training, and synergy-team structures were introduced in 45 pilot departments.
What did phase 1 deliver?
The burnout index fell to 42, the escalation rate dropped from 38% to 15% and meeting quality rose by 44%. Only on this foundation did the actual digitalisation begin — this time with an adoption rate of 91%.
What did phase 2 involve?
Phase 2 (months 7–18) covered the operational lift: process digitalisation in 12 core areas, AI integration in quality control and customer service, and the introduction of company-wide innovation management with 35 innovation fields.
What was the overall result?
After 24 months: €47M in additional annual revenue, an EBITDA margin up from 14% to 19%, and 2,300 internal innovation proposals, 340 of which are being implemented. The ROI: 14:1.

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